Optimal Incremental Innovation: An Evaluative Approach for Integrating R&D and Marketing

Ben Arieh, A.A.Ben AriehGrupp, H.H.GruppMaital, S.S.Maital2022-03-032022-03-031998https://publica.fraunhofer.de/handle/publica/1930972-s2.0-3242831044en303600500Optimal Incremental Innovation: An Evaluative Approach for Integrating R&D and Marketingjournal article