Context, Prioritization, and Unexpectedness: Factors Influencing User Attitudes About Infographic and Comic Consent

Being asked to consent to data sharing is a ubiquitous experience in digital services - yet it is very rare to encounter a well designed consent experience. Considering the momentum and importance of a European data space where personal information freely and easily flows across organizations, sectors and Member States, solving the long-discussed thorny issue of "how to get consent right" cannot be postponed any further. In this paper, we describe the first findings from a study based on 24 semi-structured interviews investigating participants’ expectations and opinions toward consent in a data sharing scenario with a data trustee. We analyzed various dimensions of a consent form redesigned as a comic and an infographic, including language, information design, content and the writer-reader relationship. The results provide insights into the complexity of elements that should be considered when asking individuals to freely and mindfully disclose their data, especially sensitive information.