Fraunhofer-Institut für Produktionsanlagen und Konstruktionstechnik IPK

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  • Publication
    Deployment of a business and innovation centre to foster cooperation between Europe and Brazil
    ( 2017)
    Haunschild, Johanna
    ;
    Melo, Gustavo
    ;
    Orth, Ronald
    ;
    Will, Markus
    ;
    Kohl, Holger
    Research and Development as well as science and technology are key elements for innovation, and more generally are some among many areas that are becoming global. This reduces the influence of individual countries or blocs such as the European Union (EU) on developments both at home and abroad but also generates important benefits through specialization, trade and competition. R&D and science & technology are still strongly focused on the 'Triad' countries overall. However, this pattern is weakening fast, as especially the large emerging economies' role in global science, technology and innovation continues to increase. Following this reasoning, Brazil deserves special attention due its economic strength, accounting for almost 38% of Latin American GDP (IMF, 2013), and its huge entrepreneurship potential (Arruda, 2015). Against this background, the purpose of this paper is to examine in a first step the Innovation Systems of Brazil and Europe, then to show in a second step, how joint activities and programs can address the needs for a fruitful cooperation in international innovation in order to strengthen both Innovation Systems. For the first aspect, the paper provides an examination of Innovation Systems of Brazil and European countries based on library resources, articles, reports and other secondary data. The OECD bibliography will be the guideline to understand the Innovation Systems of the relevant countries. Regarding the second aspect, the EU Horizon 2020 funded project CEBRABIC - Centre for Europe-Brazil Business & Innovation Cooperation - will be elucidated. CEBRABIC aims at enhancing the cooperation in research, technology and entrepreneurship between the EU member states and Latin America's leading economy, Brazil. CEBRABIC will be a Centre working on a network basis: creating synergies and complementarities is the core value; particularly with European research and innovation (R&I) structures located in Brazil.
  • Publication
    Integrierte Strategieentwicklung
    ( 2016)
    Will, Markus
    Die Integrierte Strategieentwicklung (ISE) ist eine praktische Methode zur Unterstützung der strategischen Unternehmensentwicklung von KMU. Die strategische Unternehmensentwicklung (UE) bezeichnet die intendierte Steuerung eines organisationalen Veränderungsprozesses mit dem Ziel, nachhaltige Wettbewerbsvorteile und das ökonomische Überleben eines Unternehmens sicherzustellen.
  • Publication
    Studie Wissensstandort Deutschland
    (Fraunhofer IPK, 2014)
    Orth, Ronald
    ;
    Wuscher, Sven
    ;
    Steinhöfel, Erik
    ;
    Meyer, Cornelia
    ;
    Will, Markus
    ;
    Alwert, Kay
    ;
    Bornemann, Manfred
    ;
    Kohl, Holger
  • Publication
    Strategy development based on intangibles in SMEs - an integrated approach
    ( 2013)
    Will, Markus
    ;
    Mertins, Kai
    The approach in this paper is based on the principles of action research and rapid prototyping. The paper shows the current status of a 'bottom-up' research process dedicated to continuously developing and improving management instruments that suit the requirements of small and medium-sized enterprises (SMEs): pragmatic, easy-to-use and generating direct practical benefit. As a result, this paper links the concept of intangibles to the practical strategy development process in SMEs. The integration shown concerns several challenges: (1) Integrate the internal and external perspective on intangibles, and, by that, link the concept of intellectual capital (IC) as a resource-based view with the concept of customer value as a market-based view. (2) Integrate the theoretical concept of IC with a methodology for comprehensive strategy development. (3) Integrate the formulation and implementation of business strategies taking into account the actual practice in SMEs.