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Paradigm Shift in the Corporation: The Fractal Factory

: Sihn, W.

Roller, D.:
Globalisation of the Automotive Industry: Product, Manufacture and Sourcing. Human Factors with lean/agile manufacturing in the automotive industries
Croydon, England: Automotive Automation, 1997 (30th International Symposium on Automotive Technology and Automation 1997)
ISBN: 0-947719-95-4
International Symposium on Automotive Technology and Automation (ISATA) <30, 1997, Florenz>
Fraunhofer IPA ()
Automobilindustrie; Fractal Factory; Fraktale Fabrik; fraktale Struktur; fraktales Unternehmen; Organisation; Organisationsstruktur; Unternehmen; Unternehmensorganisation; Unternehmensstruktur

Many branches of European industry have had to recognize that their lead in the world market has been caught up with, particulary through Asian competition. In many cases a deficit of up to 30% in costs and productivity already exists. The reasons are rigid, Tayloristic company structures. The companies are not in a position to react flexibly to constantly changing environmental conditions. This article illustrates the methods of the "fractal company" which are necessary to solve the structure crisis. The fractal company distinguishes itself through its dynamics and its vitality, as well as its independent reaction to the changing circumstances. The developed methods, procedures and framework conditions such as company structuring, human networking, hierarchy formation and models for remuneration and working time are explained. They are based on practical examples from IPA's work with the automobile industry, their suppliers and the engineering industry.