Publica
Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.
2007
Customer loyalty programs and privacy concerns
Hinz, O.; Gerstmeier, E.; Tafreschi, O.; Enzmann, M.; Schneider, M.
Conference Paper
2005
Improving customer retention in e-commerce through a secure and privacy-enhanced loyalty system
Enzmann, M.; Schneider, M.
Journal Article
