Fraunhofer-Gesellschaft

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Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.
2012Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk; Poel, Dirk van den; Prinzie, Anita
Journal Article
2011Study 1 - Analyzing existing customers' websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, D.; Poel, D. van den; Prinzie, A.
Book Article