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Rediscovering the essentiality of marketing
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Title
Rediscovering the essentiality of marketing
Titel Supplements
Proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress, held in Bari, Italy
Verlag
Springer International Publishing
Verlagsort
Cham
Datum
2016
Serie
Developments in Marketing Science
Konferenz
Academy of Marketing Science (AMS World Marketing Congress) 2015