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1997
Journal Article
Titel
Controlling von Garantiekosten
Titel Supplements
Kosten der Reklamationsbearbeitung senken. Kundenzufriedenheit steigern
Alternative
Controlling guarantee costs
Abstract
Reducing the cost of processing complaints, increasing customer satisfaction. Even at the product planning stage, product quality and costs must be balanced. This question arises particularly in conjunction with guarantees given with the product which, while admittedly improving product benefits for the customer, can incur substantial costs for the company. As a result, the profit-orientated formulation of guarantee terms becomes a matter of competitively decisive importance.