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Optimal Incremental Innovation - A Mathematical Programming Approach for Integrating R&D & Marketing

: Grupp, H.; Arieh, A.B.; Maital, S.

MIT Enterprise Forum Israel; German-Israel Foundation -GIF-; Samuel Neaman Institute for Advanced Studies in Science and Technology, Haifa; Technion, Israel Institute of Technology, Haifa:
Innovation: Technology Assessment, Forecasting, Strategy und Regional Policy. Conference Volume
Haifa: Neaman Institute, 1997
Aufsatz in Buch
Fraunhofer ISI ()

New operational definitions of incremental innovation, standard innovation, and radical innovation, are constructed using our "technometric bechmarking" model. Based on this definition, optimal incremental innovation is formulated as a linear programming problem.The model is illustrated by an actual case: reconfiguration of a gamma camera. It is shown how this model can contribute to improved allocation of research and development (R&D) resources, by integrating marketing and R&D in a single decision-support model.