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Neue Innovationsstrategien für aufgeschlossene Unternehmen

: Levermann, A.; Maier, D.

GAK. Gummi, Fasern, Kunststoffe 50 (1997), Nr.6, S.430-437 : Ill.
ISSN: 0176-1625
Fraunhofer TEG ()
innovation; innovationsstrategie; Patent

In this and a following article it is explained, how companies could be able to use essential and important internal and external potentials for innovative developments for their purposes. Patents, either owned by the company or other parties, involve one of these enormous potentials, which, however, will only be consequently and successfully exploited if the right strategies are applied. This article explains details of these strategies in respect to patents and will demonstrate how they work.