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1998
Journal Article
Titel
Gemeinsam zum Erfolg
Titel Supplements
Ein QFD-orientierter Ansatz zur Verbesserung der Schnittstellen zwischen Marketing und Produktentwicklung
Alternative
Working together for success: A QFD-orientated approach to improve relationships between marketing and product development
Abstract
A QFD-orientated approach to improve relationships between marketing and product development. In business practice, repeated difficulties arise in communications between marketing and product development.As a result, products are frequently developed which do not correspond to the requirements of the market and possess significant weaknesses by comparison with competitive products. A QFD-orientated approach has proved successful in practice in avoiding communication problems.
Language
German