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Open the window for interactivity - sustainability reporting powered through web 2.0 technologies

: Isenmann, R.; Gomez, J.M.; Süpke, D.

Volltext urn:nbn:de:0011-n-969344 (819 KByte PDF)
MD5 Fingerprint: 86c5545d6c30542f63fddeda9b147fd3
Erstellt am: 7.7.2009

Environmental accounting - sustainable development indicators 2009. CD-ROM : Book of Proceedings from the 5th International Conference, April 23-24, Praque, Czech Republic
Usti nad Labem: Purkyne Univ., 2009
18 S.
International Conference "Environmental Accounting and Sustainable Development Indicators" (EA-SDI) <5, 2009, Prague>
Konferenzbeitrag, Elektronische Publikation
Fraunhofer ISI ()
customization; interactivity; online reporting; stakeholder dialogue; sustainability report; Web 2.0

Web 2.0 driven sustainability reporting describes an emerging digital approach of sustainability online reporting using the support of web 2.0 technologies. Such a computerbased application of semantics overcomes the limitations of orthodox reporting methods as it provides an array of specific capabilities to improve the way of communicating sustainability issues both, for companies (reporters), and their various stakeholders (report readers), e.g. along interactivity, customisation, reporting à la carte, stakeholder dialogue, and participation. This paper gives an outline on this up-and-coming sustainability reporting approach along three categories: (i) Media-specific trends in sustainability reporting are observed. (ii) New opportunities web 2.0 technologies are offering for sustainability reporting are identified, and first implementations from current practice are described. (iii) The implementation of a software tool for sustainability reporting à la carte is presented indicating movements away from early reporting stages towards the advanced one of a web 2.0 technologies powered approach.