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Aligning Strategy and Structure for Smart Service Businesses in Manufacturing

: Koldewey, C.; Gausemeier, J.; Chohan, N.; Frank, M.; Reinhold, J.; Dumitrescu, R.


Institute of Electrical and Electronics Engineers -IEEE-:
IEEE International Conference on Technology Management, Operations and Decisions, ICTMOD 2020 : Marrakech, Morocco, 24-27 November 2020
Piscataway, NJ: IEEE, 2020
ISBN: 978-1-7281-5951-5
ISBN: 978-1-7281-5950-8
International Conference on Technology Management, Operations and Decisions (ICTMOD) <2020, Marrakech>
Fraunhofer IEM ()

The manufacturing industry is currently undergoing a profound change driven by digitalization and servitization. Consequently, so called smart services are gaining importance. These are digital services that generate benefits from product data. However, many companies are struggling with their strategic management - both in terms of strategy and structure. In our paper, we investigate the interdependencies. Furthermore, we propose a process model to derive the basic organizational structure of a smart service business within strategy development.