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An Interactive Video System supporting E-Commerce Product Placement

 
: Balfanz, D.; Finke, M.; Jung, C.; Wichert, R.

Kluev, V.V. ; World Scientific and Engineering Society -WSES-:
Proceedings of WSES Conferences 2001. CD-ROM : SSIP-MIV-SIM-RODLICS
S.l., 2001
ISBN: 960-8052-40-8
Paper 255
International Conference on Speech, Signal and Image Processing (SSIP) <2001, Malta>
International Conference on Multimedia, Internet, Video Technologies (MIV) <2001, Malta>
International Conference on Simulation (SIM) <2001, Malta>
International Conference on Robotics, Distance Learning and Intelligent Communication Systems (RODLICS) <2001, Malta>
Englisch
Konferenzbeitrag
Fraunhofer IGD ()
hyperlinked video; Electronic Commerce; Online-Shopping; interactive catwalk; dynamic reassembled information

Abstract
In this paper, we present a system developed for getting additional information from real time video hyperlinks within a live video. It is realized by introducing markers in the scene, which can be detected by the system itself. The primary advantage of the system is the generation of real time video hyperlinks by the video content itself. The system uses optical markers to link the additional information to the object of interest. Any retrieval of additional information is initialized by a user request. Finally, a first system prototype demonstrates the validity of this approach and shows the potential of this application.

: http://publica.fraunhofer.de/dokumente/N-6380.html