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Frugal Innovation for Developed Markets: Target Customers, Characteristics, Success Factors

 
: Wohlfart, L.; Groganz, J.; Manefeld, S.; Fröhlich, F.

:

Agarwal, Nivedita (Ed.):
Frugal innovation and its implementation : Leveraging Constraints to Drive Innovations on a Global Scale
Cham: Springer Nature, 2021 (Contributions to Management Science)
ISBN: 978-3-030-67118-1 (Print)
ISBN: 978-3-030-67119-8 (Online)
ISBN: 978-3-030-67120-4
ISBN: 978-3-030-67121-1
S.141-164
Englisch
Aufsatz in Buch
Fraunhofer IAO ()

Abstract
Frugal Innovation has gained a lot of importance over the past few years, in research as well as industry. Various scientific conferences feature Frugal Innovation as a key topic, and it is a popular focus area of student theses. High-end manufacturers have leveraged the opportunity to explore new markets in Asia and Africa with simple solutions in parallel to their well-known quality brands, such as Daimler (BharatBenz transport vehicles), Claas (Crop Tiger combine harvester) and BSH Home Appliances (Bosch Modern Chulha).

: http://publica.fraunhofer.de/dokumente/N-637719.html