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Ideation for digital platforms based on a companies' ecosystem

 
: Wortmann, F.; Ellermann, K.; Kühn, A.; Dumitrescu, R.

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Volltext ()

Procedia CIRP 91 (2020), S.559-564
ISSN: 2212-8271
Conference on Design (Dn) <30, 2020, Online>
Englisch
Zeitschriftenaufsatz, Konferenzbeitrag, Elektronische Publikation
Fraunhofer IEM ()

Abstract
No other area shows such a potential for disruption like digital platforms. Like in B2C, now the B2B sector enters the platform economy. However, the identification of potentials for a digital platform is a huge challenge for B2B companies. Mostly, it is not easy to decide, for which customer segment a platform could be promising and which products are capable for a platform. To help companies identify platform potentials, we describe an adequate method for the ideation for digital platforms based on a companies' ecosystem in context business-to-business. The starting point of the method is a portfolio for the selection of an appropriate customer segment and product for the potential analysis. Based on a detailed model of the industries' ecosystem and a catalogue of generic platform use cases, platform ideas are identified. The ideas are designed and rated to receive a decision basis for the company. The method is validated in cooperation with a company from the dairy farm industry.

: http://publica.fraunhofer.de/dokumente/N-614787.html