Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.

Ideation for digital platforms based on a companies' ecosystem

: Wortmann, F.; Ellermann, K.; Kühn, A.; Dumitrescu, R.

Volltext ()

Procedia CIRP 91 (2020), S.559-564
ISSN: 2212-8271
Conference on Design (Dn) <30, 2020, Online>
Zeitschriftenaufsatz, Konferenzbeitrag, Elektronische Publikation
Fraunhofer IEM ()

No other area shows such a potential for disruption like digital platforms. Like in B2C, now the B2B sector enters the platform economy. However, the identification of potentials for a digital platform is a huge challenge for B2B companies. Mostly, it is not easy to decide, for which customer segment a platform could be promising and which products are capable for a platform. To help companies identify platform potentials, we describe an adequate method for the ideation for digital platforms based on a companies' ecosystem in context business-to-business. The starting point of the method is a portfolio for the selection of an appropriate customer segment and product for the potential analysis. Based on a detailed model of the industries' ecosystem and a catalogue of generic platform use cases, platform ideas are identified. The ideas are designed and rated to receive a decision basis for the company. The method is validated in cooperation with a company from the dairy farm industry.