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Development of a Strategic Business Model Framework for Multi-Sided Platforms to Ensure Sustainable Innovation in Small and Medium-Sized Enterprises

: Daxhammer, Kira; Luckert, Michael; Dörr, David Maximilian; Bauernhansl, Thomas

Volltext ()

Procedia manufacturing 39 (2019), S.1354-1362
ISSN: 2351-9789
International Conference on Production Research Manufacturing Innovation - Cyber Physical Manufacturing <25, 2019, Chicago/Ill.>
Zeitschriftenaufsatz, Konferenzbeitrag, Elektronische Publikation
Fraunhofer IPA ()
Geschäftsmodell; Innovationsmanagement; mittelständisches Unternehmen; Plattform

As digitalization progresses, enterprises, especially small and medium-sized enterprises, are pressured by reduced product life-cycles and the emerging role of information technology to continuously deliver product innovations to stay competitive. Due to limited resources, new approaches are necessary. This paper shows, how multi-sided platform (MSP) business models can help to achieve this goal. Therefore, we analyze current innovation approaches, collect the current state of business model innovations in SMEs, survey five SMEs who successfully launched an MSP and derive an exemplary framework which is built on the detected key aspects.