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Mobility experience types

Towards designing a positive personal commuting experience
: Ziegler, Daniel; Pollmann, Kathrin; Schüle, Mareike; Kuhn, Max; Fronemann, Nora

Preprint urn:nbn:de:0011-n-5311266 (195 KByte PDF)
MD5 Fingerprint: dce8ce65dee0f07221566e3a58df3357
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Erstellt am: 18.6.2019

Association for Computing Machinery -ACM-:
NordiCHI '18. 10th Nordic Conference on Human-Computer Interaction. Proceedings : Oslo, Norway, September 29 - October 03, 2018
New York: ACM, 2018
ISBN: 978-1-4503-6437-9
Nordic Conference on Human-Computer Interaction (NordiCHI) <10, 2018, Oslo>
Bundesministerium für Bildung und Forschung BMBF (Deutschland)
Mikromobilitätslösungen für elektrische und nahtlose urbane Mobilitätsketten
Konferenzbeitrag, Elektronische Publikation
Fraunhofer IAO ()

To design successful, sustainable future mobility systems, it is crucial to provide incentives for commuters to change to eco-friendly alternative routes and means of transport. We believe that this can be realized by a user-centered, need-based design of a mobility infrastructure combined with an intelligent planning system that provides a positive commuting experience. As a first step towards this goal, we conducted interactive focus groups with commuters to identify their motivational drivers as well as opportunities for a positive, personalized commuting experience. The results reveal the demand to support the hedonic use of ways (taking routes for the enjoyable experience itself) and a segmentation into four mobility experience types (MxT) describing commuting and interaction preferences of commuters based on their need’s profile.