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The transition towards service-oriented business models

An European survey on capital goods manufacturers
 
: Adrodegari, Federico; Bacchetti, Andrea; Saccani, Nicola; Arnaiz, Aitor; Meiren, Thomas

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Volltext urn:nbn:de:0011-n-4906686 (791 KByte PDF)
MD5 Fingerprint: 2947a35a7d583b15ba576c6b53b56b4f
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Erstellt am: 19.4.2018


International Journal of Engineering Business Management : IJEBM 10 (2018), 10 S.
ISSN: 1847-9790
European Commission EC
FP7-NMP; 609005; T-REX
Lifecycle Extension through Product Redesign and Repair, Renovation, Reuse, Recycle Strategies for Usage & Reusage-Oriented Business Models
Englisch
Zeitschriftenaufsatz, Elektronische Publikation
Fraunhofer IAO ()

Abstract
New trends for capital goods manufacturers push towards selling the products usage or performance rather than the product itself. This evolution from traditional business models, based on the product sales, to new service-oriented business models (BMs), has received increasingly attention both in the academic and managerial community. Despite this, a limited application of service offerings has been observed in the capital goods sector. This article reports the results from a survey carried out during the T-REX project, funded by the European Union under the Seventh Framework Programme, and has two objectives: (a) to empirically investigate the way BMs of capital goods companies are configured and (b) to analyse the degree of service orientation of such BMs. Finally, the main challenges for practitioners emerged from the survey are discussed in this article, highlighting directions for future research.

: http://publica.fraunhofer.de/dokumente/N-490668.html