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Incentive systems in multi-level markets for virtual goods

 
: Schmidt, A.U.

:
Volltext urn:nbn:de:0011-n-463760 (488 KByte PDF)
MD5 Fingerprint: 71843ea8fc1a4445a033055e3c7a12b9
Erstellt am: 16.4.2009


Nesi, P.; Ng, Kia; Delgado, Jaime ; University of Florence:
Axmedis 2005. Proceedings of the First International Conference on Automated Production of Cross Media Content for Multi-channel Distribution : Volume for Workshops, Industrial and Applications Sessions
Florence: Firenze University Press, 2005
ISBN: 88-8453-355-4
ISBN: 88-8453-354-6
S.134-141
International Conference on Automated Production of Cross Media Content for Multi-channel Distribution (AXMEDIS) <1, 2005, Florence, Italy>
Englisch
Konferenzbeitrag, Elektronische Publikation
Fraunhofer SIT ()
multi-level market; incentive; free-rider problem; competition; E-Commerce

Abstract
As an alternative to rigid DRM measures, ways of marketing virtual goods through multi-level or networked marketing have raised some interest. This report is a first approach to multi-level markets for virtual goods from the viewpoint of theoretical economy. A generic, kinematic model for the monetary flow in multi-level markets, which quantitatively describes the incentives that buyers receive through resales revenues, is devised. Building on it, the competition of goods is examined in a dynamical, utilitytheoretic model enabling, in particular, a treatment of the free-rider problem. The most important implications for the design of multi-level market mechanisms for virtual goods, or multi-level incentive management systems, are outlined.

: http://publica.fraunhofer.de/dokumente/N-46376.html