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Performance drivers in new product development

Evidence from expert interviews
: Pflaum, Benedict; Weissenberger-Eibl, Marion A.


Institute of Electrical and Electronics Engineers -IEEE-:
IEEE European Technology and Engineering Management Summit 2016, E-TEMS 2016 : Economy 4.0 - Managing Increasing Complexity and Speed. 3.-4. November 2016, Frankfurt am Main, Germany
Piscataway, NJ: IEEE, 2016
ISBN: 978-1-5090-5031-4 (print on demand)
ISBN: 978-1-5090-5030-7 (electronic)
European Technology and Engineering Management Summit (E-TEMS) <2016, Frankfurt am Main>
Fraunhofer ISI ()
new product development; systems thinking; critical sucess factor; content analysis

Despite being risky, cost intensive and complex, new product development (NPD) projects are essential to ensure long-term competitiveness. Therefore, the aim of this paper is to identify and explore NPD performance drivers from a practitioner's perspective. Taking a systems model with 20 performance categories as a research guide, 25 qualitative expert interviews have been conducted to validate and adjust the set of performance drivers. The resulting systems model consists of 25 categories and 34 sub-categories. Quantitative results show that all categories derived from theory are important but differ in the degree of implementation.