Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.

Corporate and grassroot frugal innovation

A comparison of top-down and bottom-up strategies
: Wohlfart, Liza; Bünger, Mark; Lang-Koetz, Claus; Wagner, Frank

Volltext urn:nbn:de:0011-n-4320652 (1.9 MByte PDF)
MD5 Fingerprint: eab62c143cd28af73659cefdf040c89a
Erstellt am: 12.2.2020

Technology Innovation Management Review 6 (2016), Nr.4, S.5-17
ISSN: 1927-0321
Zeitschriftenaufsatz, Elektronische Publikation
Fraunhofer IAO ()

Frugal innovations aim at the development of basic solutions that are affordable for pricesensitive customer groups. This article looks at the similarities and differences between two major approaches, corporate and grassroot frugal innovation, and identifies initial ideas on how the two streams can learn from each other. The three pillars of sustainability (economic, environmental, and social) provide one of the guidelines for the comparison. The research is based on an analysis of case studies from various industries, six of which are presented in this article.