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Contrasting modernisation strategies in Germany and the USA

A comparison of concepts of production modernisation
: Wengel, Jürgen; Lay, Gunter

Volltext urn:nbn:de:0011-n-4105034 (94 KByte PDF)
MD5 Fingerprint: 37b05c64bc613d241b7eceea2f30db16
Erstellt am: 17.8.2016

Karlsruhe: Fraunhofer ISI, 2001, 12 S.
Mitteilungen aus der Produktionsinnovationserhebung. PI-Mitteilungen, 23
Buch, Elektronische Publikation
Fraunhofer ISI ()

In the modernisation of production processes, German and American firms stress different aspects: a greater number of German enterprises strategically favour technology and innovation and the adaptation of products to customers' specifications. The US firms prioritise more frequently the quality of the products and a lower product price. These differences find their expression in partly diverging production engineering and production organisation. Thus the German firms underlay their orientation towards flexibility and innovation with a broader technology application in design and in the fields in which the foundations for a good supply capability are laid. In contrast to the common assumption, US industry is only partially the leader in the implementation of e-business. In the utilisation of various organisational and management concepts, German industry focuses strongly on the optimisation of product development processes and on a product-oriented segmentation of manufacturing. There is relatively less adoption by US firms of innovative forms of organisation of production.