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Deliverable 6.1. Consumer behavior and social aspects of water consumption

: Peters, Anja; Sartorius, Christian; Chatzigeorgakidis, Giorgos; Athanasiou, Spiros; Kupfer, Anna; Staake, Thorsten

Volltext urn:nbn:de:0011-n-4040171 (835 KByte PDF)
MD5 Fingerprint: 65219d13edf95105eb66d736bdd4537a
Erstellt am: 19.7.2016

Brussels: European Commission, 2016, 54 S.
European Commission EC
FP7-ICT; 619186; DAIAD
Open Water Management - from droplets of participation to streams of knowledge
Bericht, Elektronische Publikation
Fraunhofer ISI ()

This deliverable provides a comprehensive literature review and discussion of the factors influencing consumer behavior and water consumption, including price, psychological, socio-demographic and contextual determinants. Measures aiming to address the relevant factors and change consumer behavior are presented based on the psychological literature. This report served as a knowledge base when designing the DAIAD user trials to test its effect on consumer behavior and water consumption. Further, it will guide the data analyses to study the relevance of socio-demographic and psychological factors for behavioral changes, as well as the effects of different types of information. Finally, an empirical study is presented, which analyzes the factors influencing the willingness to adopt water monitoring & feedback devices.