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Interdisciplinary, cross-company new product development in the future automotive industry

The case ARENA2036
: Grochowski, Eva Maria; Nägele, Rainer; Ohlhausen, Peter

Volltext (PDF; )

International Society for Professional Innovation Management -ISPIM-:
Changing the Innovation Landscape : ISPIM Innovation Summit; Brisbane, Australia, 6 - 9 December 2015
Manchester: ISPIM, 2015
ISBN: 978-1-911136-01-9
16 S.
International Society for Professional Innovation Management (ISPIM Innovation Symposium) <2015, Brisbane>
Konferenzbeitrag, Elektronische Publikation
Fraunhofer IAO ()

The German automotive industry succeeds by technological leadership. Several circumstances like politics of global warming or increased global competition force the whole industry to break new ground for new kinds of collaborative research and development. ARENA2036 represents such a new cooperation form that hosts diverse scientific and industrial partners in one campus in order to research innovative production and light-weight construction topics. The diversity of the partners in ARENA2036 challenges the new product development process (NPDP). In this case study the individual processes of the partners are analysed and a NPDP system is developed. The analysis bases on interviews covering all partners. The NPDP system supports the needs of the interdisciplinary and cross-company partners. It is characterized by a layered structure in order to preserve flexibility for research topics combined with institutionalized parts to manage interfaces. The final NPDP system is evaluated by the partners.