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The market environment and competitive factors of non-R&D-performing and non-R&D-intensive firms

: Kirner, Eva; Som, Oliver; Jäger, Angela


Som, Oliver (Ed.); Kirner, Eva (Ed.):
Low-tech innovation : Competitiveness of the German manufacturing sector
Cham: Springer International Publishing, 2015
ISBN: 978-3-319-09972-9 (Print)
ISBN: 978-3-319-09973-6 (Online)
ISBN: 3-319-09973-6
DOI: 10.1007/978-3-319-09973-6
Aufsatz in Buch
Fraunhofer ISI ()

Following the analysis of the specific characteristics of non-R&D-intensive industries on the macroeconomic level in the previous chapters, the next three chapters provide a detailed analysis of non-R&D-intensive firms on the microeconomic level. This chapter examines firm-level data on the market and competitive environment of non-R&D-intensive firms. The aim is to locate these firms within their industrial competitive environment, clarify their structural characteristics, and obtain information about their most relevant competitive factors and future expectations.