Fraunhofer-Gesellschaft

Publica

Hier finden Sie wissenschaftliche Publikationen aus den Fraunhofer-Instituten.

Designing innovative tools for improving literacy on intellectual property among SMEs

 
: Viana, J.; Maicher, L.

:

Technology analysis and strategic management 27 (2015), Nr.3, S.314-333
ISSN: 0953-7325
Englisch
Zeitschriftenaufsatz
Fraunhofer MOEZ ()

Abstract
Improving intellectual property (IP) literacy among small and medium-sized enterprises (SMEs) has lately been discussed as a means for improving IP culture within these companies. Diverse public and private actors have, therefore, developed some tools to improve IP awareness and literacy in small companies. We analysed existing tools, intending to create a better design of innovative and effective IP instruments. This study is considered an important step among the first phases of designing a new artefact. The analysis used criteria created with the support of the literature and features of the tools. We further present design recommendations for improving effectiveness of new platforms that would improve IP literacy. The final recommendations suggest that new tools should rely on customisation, interaction and reliability, and their development should be based on the criteria used in the analysis.

: http://publica.fraunhofer.de/dokumente/N-332011.html