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Requirements for developing green services

 
: Cocca, Sabrina; Ganz, Walter

:

The service industries journal 35 (2015), Nr.4, S.179-196
ISSN: 0264-2069
Englisch
Zeitschriftenaufsatz
Fraunhofer IAO ()

Abstract
Innovating with services and integrating sustainability in economics are research issues of increasing importance. Green services are a recently relevant type in service research combining both fields. The potential seen in ecologically sustainable services is high, while a comprehensive approach in new service development is still missing. Based on an empirical study, a set of requirements for developing green services is introduced, considering specific criteria of ecological sustainability.

: http://publica.fraunhofer.de/dokumente/N-330412.html