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Challenges for enabling targeted multi-screen advertisement for interactive TV services

 
: Krauss, Christopher

:
Volltext urn:nbn:de:0011-n-2832298 (159 KByte PDF)
MD5 Fingerprint: 58a4b32df5d20b88346806b81ac635ee
Erstellt am: 18.3.2014


World Wide Web Consortium -W3C-:
Web and TV Convergence. The fourth W3C Web and TV Workshop 2014. Papers. Online resource : 12-13 March 2014, Munich, Germany
2014
http://www.w3.org/2013/10/tv-workshop/papers.html
5 S.
W3C Web and TV Workshop <4, 2014, Munich>
Englisch
Konferenzbeitrag, Elektronische Publikation
Fraunhofer FOKUS ()
connected TV; multiscreen; targeted advertisement

Abstract
In this position paper we will address the challenges and missing standards for enabling targeted multi-screen advertisement for interactive TV services. Furthermore, we will outline and discuss the limitations and difficulties of building cross-platform and multi-screen TV services. We will also propose potential solutions for closing the gap between the web and TV domains.

: http://publica.fraunhofer.de/dokumente/N-283229.html