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Emerging service organization in manufacturing enterprises

A dynamic pathway model of servitization
 
: Kremer, David; Münster, Marc; Freitag, Mike; Stadler, Sandra; Schletz, Alexander

European Association for Research on Services -RESER-:
Finding growth through service activities in barren times : XXIII International RESER Conference; September 19th-21st 2013, Aix en Provence
Aix en Provence, 2013
7 S.
European Association for Research on Services (International RESER Conference) <23, 2013, Aix-en-Provence>
Englisch
Konferenzbeitrag
Fraunhofer IAO ()

Abstract
The Dynamic Pathway Model of Servitization is provided to analyze the dynamic pathways of emerging Service-relevant tasks, persons, process-es, and organizational structure in manufacturing enterprises. In addition, the Typology of Servitization Strategies conceptualizes a company's decision to execute its Servitization strategy by using either its Service Marketing or its Service Engineering competence, resulting in specific requirements for each of the seven developmental stages.

: http://publica.fraunhofer.de/dokumente/N-266857.html