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2013
Conference Paper
Titel
Emerging service organization in manufacturing enterprises
Titel Supplements
A dynamic pathway model of servitization
Abstract
The Dynamic Pathway Model of Servitization is provided to analyze the dynamic pathways of emerging Service-relevant tasks, persons, process-es, and organizational structure in manufacturing enterprises. In addition, the Typology of Servitization Strategies conceptualizes a company's decision to execute its Servitization strategy by using either its Service Marketing or its Service Engineering competence, resulting in specific requirements for each of the seven developmental stages.