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Exploring the affective museum visiting experience: Adaptive augmented reality (A2R) and cultural heritage

: Damala, A.; Schuchert, Tobias; Rodriguez, I.; Moragues, J.; Gilleade, K.; Stojanovic, N.

Volltext urn:nbn:de:0011-n-2388425 (398 KByte PDF)
MD5 Fingerprint: 4a6c777f07187096988a0babe28bb64f
Erstellt am: 7.5.2013

International journal of heritage in the digital era : IJHDE 2 (2013), Nr.1, S.117-142
ISSN: 2047-4970
Zeitschriftenaufsatz, Elektronische Publikation
Fraunhofer IOSB ()
museum visit; augmented reality; multimodal interaction; eye-tracking; acoustics; affective computing; personalisation

Providing engaging interpretation resources for museum and gallery visitors may have a great impact on the overall museum visiting experience all by assisting museums maintain long-term relationships with their public. This paper focuses on the ways through which AR can be employed in museum and gallery settings as an interpretation medium. It also introduces a new generation of multimedia guides for the museum visit inspired by the concept of Adaptive Augmented Reality (A²R). Adaptive Augmented Reality (A²R) provides visual and acoustic augmentations that come to supplement the artefact or site viewed by a museum or gallery visitor and monitors the cognitive and affective impact of all interactions of the museum visitor both with the physical and the digital environment. The ultimate goal is to make every museum visit unique, by tailoring an Augmented Reality visit with contents that are susceptible to increase the affective impact of the augmented museum visiting experience and hence encourage intrinsic and self-motivated learning.