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Does the iPad add value to business environments?

: Hess, Steffen; Jung, Jessica

Kaiserslautern, 2012, 16 S.
IESE-Report, 058.12/E
Reportnr.: 058.12/E
Fraunhofer IESE ()
tablet; case study; joy-of-use; productivity; iPad; mobile device; EMERGENT

Mobile tablets like the iPad recently had a huge success in the consumer market. This generates the demand to use them productively in business environments. The underlying case study evaluates the introduction of iPads at an applied research company. The study gives evidence that the iPad adds value to this particular business environment especially in terms of productivity and joy of use. A detailed composition of benefits and drawbacks shows major factors that have to be considered when thinking about introducing and integrating iPads to a business environment.