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Sales forecasting system for chinese tobacco wholesalers

: Fang, Dianjun; Weng, Weibing


Zhou, Q.:
2nd International Conference on Challenges in Environmental Science and Computer Engineering, CESCE 2011 : Held in Haikou, China, December 14-15, 2011
Amsterdam: Elsevier, 2011 (Procedia environmental sciences 11.2011, Nr.A)
International Conference on Challenges in Environmental Science and Computer Engineering (CESCE) <2, 2011, Haikou/China>
Konferenzbeitrag, Zeitschriftenaufsatz
Fraunhofer IML ()
forecasting system; market forecasting; tabacco; China; management system; decision support system; forecasting model

Forecasting of the market demand is an important part of supply chain management of the tobacco wholesalers in China. Traditional forecasting method for tobacco market demand bases on the orders of retailers and the evaluations of the different departments which use different forecasting methods. The existing forecasting method causes normally large forecasting errors between the forecasting results and the actual sales amount. This paper presents a new market forecasting system for tobacco wholesalers in China based on a new developed market demand forecasting model. By applying the new system for a sales company in China shows that this model can help sales company to improve the forecasting accuracy for annual and monthly market demands significantly.