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Investigating the effect of cognitive load on UX: A driving study

: Jung, Jessica; Maier, Andreas; Groß, Anne; Ruiz, Natalie; Chen, Fang; Yin, Bo

Volltext urn:nbn:de:0011-n-2015977 (296 KByte PDF)
MD5 Fingerprint: b83e328410aefe22920b22993896ac81
Erstellt am: 26.4.2012

Kaiserslautern, 2011, VII, 13 S.
IESE-Report, 103.11/E
Reportnr.: 103.11/E
Bericht, Elektronische Publikation
Fraunhofer IESE ()
user experience; experimentation; case study; measurement; design; automotive industry; automotive engineering

Cognitive load (CL) and user experience (UX) are understood to be critical in the automotive domain, little evaluation has taken place regarding the investigation of the effect of CL on UX in this domain. This position paper introduces a study plan and research goals that aim to investigate whether and how different levels of CL influence UX, using a driving simulator. Besides a discussion of theoretical background and related work, we present initial results regarding an appropriate experiment design and how to manipulate and measure these variables in our specific study context. The paper concludes with a summary and outlook on next steps.