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Challenges and advantages of using GPS data in outdoor advertisement

: Hecker, Dirk; Körner, Christine; May, Michael

Volltext urn:nbn:de:0011-n-1944541 (38 KByte PDF)
MD5 Fingerprint: 80577569ba8202b04f17d37c6a6bd9b8
Erstellt am: 01.06.2012

Schwering, A. ; Gesellschaft für Informatik -GI-, Bonn:
Geoinformatik 2011. Geochange : Konferenzband, 15. - 17. Juni 2011, Münster; Geoinformatik Conference
Heidelberg: Akademische Verlagsgesellschaft Aka, 2011 (IfGI prints 41)
ISBN: 978-3-89838-653-1
Geoinformatik Conference <2011, Münster>
Konferenzbeitrag, Elektronische Publikation
Fraunhofer IAIS ()
mobility surveys; GPS data; outdoor advertising; missing data

A growing number of companies use mobility data in their day-to-day business. Especially in the area of outdoor advertising, GPS devices have been successfully applied in order to measure poster performance in recent years. Based on personal mobility traces, the quality and precision of performance measures has increased significantly. However, the usage of GPS technology poses several challenges when applied to critical business processes. We will present several challenges and solutions which we developed in the last years of our mobility research with GPS data.