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A business model framework for the design and evaluation of business models in the internet of services

: Weiner, N.; Weisbecker, A.


Service Research and Innovation Institute -SRII-, Los Gatos/Calif.:
Annual SRII Global Conference, SRII 2011 : Proceedings; 30 March - 2 April 2011, San Jose, California, USA
Los Alamitos, Calif.: IEEE Computer Society Press, 2011
ISBN: 978-0-7695-4371-0
ISBN: 978-1-61284-415-2
Service Research and Innovation Institute (Annual SRII Global Conference) <2011, San Jose/Calif.>
Fraunhofer IAO ()

Business development comprises of various activities to determine future opportunities for a company like the identification of target markets, new products and services, a better pricing model or internal process innovation potentials. One of the significant aspects of a successful business development is therefore the consistent further development of business model alternatives for evaluation purpose. This paper introduces a detailed concept for the design of business model variants with the focus on service-based offerings in the internet. Based on current business model research and empirical findings, this work introduces a business model ontology and a corresponding software-approach to support the design of business model alternatives. The contribution of this work is the methodological support of the decision making process at the business development level.