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2010
Conference Paper
Titel
Antecedents of service innovation in manufacturing SMEs
Titel Supplements
An empirical research
Abstract
Services have become an increasingly important competitive lever for manufacturing firms. Service innovation, therefore, emerges as a critical capability also for manufacturing companies. An empirical research was carried out in business-to-business markets, based on the "InnoScore© Service" methodology, developed at the Fraunhofer IAO. Through the analysis of collected data, the paper aims at understanding the role of antecedents of service innovation, such as the company strategy and the existence of a service oriented culture. These factors should support the definition of processes, tools and organizational practices for service innovation and end up in improved business results. The evidence obtained through the data analysis, described and discussed in the paper, support these claims.