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Interpreting the sources of market value in a capital goods market: R&D management in industrial sensors

Paper presented at Israel Symposium
 
: Grupp, H.; Maital, S.

MIT Enterprise Forum Israel; German-Israel Foundation -GIF-; Samuel Neaman Institute for Advanced Studies in Science and Technology, Haifa; Technion, Israel Institute of Technology, Haifa:
Innovation: Technology Assessment, Forecasting, Strategy und Regional Policy. Conference Volume
Haifa: Neaman Institute, 1997
S.138-149
Englisch
Aufsatz in Buch
Fraunhofer ISI ()
model; operation research; monopolistic competition; Sensor; RandD; study

Abstract
This paper presents an integrated model for evaluating purchasers' perceptions of science-based products. The model combines a new approach to benchmarking, known as technometrics, that provides a quantitative profile of a product's key attributes, with direct and indirect methods for measuring buyers' perceptions regarding the relative importance of product attributes as a source of value. A new measure for the demand orientation is proposed, which shows the extent to which a product's supply of characteristics matches the demand for them in the market place. The model is illustrated using several types of industrial pressure sensors. The paper also demonstrates how the integrated model may be made effective for quality function development during the R&D process.

: http://publica.fraunhofer.de/dokumente/N-14958.html