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The market failure of anonymity services

: Roßnagel, H.

Samarati, P. ; International Federation for Information Processing -IFIP-, Working Group 11.2 Pervasive Systems Security:
Information security theory and practices. Security and privacy of pervasive systems and smart devices : 4th IFIP WG 11.2 international workshop, WISTP 2010, Passau, Germany, April 12-14, 2010; Proceedings
Berlin: Springer, 2010 (Lecture Notes in Computer Science 6033)
ISBN: 978-3-642-12367-2
ISBN: 3-642-12367-8
ISSN: 0302-9743
International Workshop on Information Security Theory and Practice (WISTP) <4, 2010, Passau>
Fraunhofer IAO ()

While technologies for anonymous communication have been thoroughly researched and despite the existence of several protection services, the deployment of such services has not yet reached the mass market of end users. So far only a very small fraction of users are using anonymity services and early adopters, which are necessary to reach a critical mass of adopters, have not been attracted. Consequently, there is no beneficial market today for anonymity services. We conclude that an unclear relative advantage, a high complexity and the inability to observe or demonstrate that the communication is really anonymous are major hindrances. Furthermore, we discuss several possibilities on how to stimulate the adoption.