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Knowledge flows in early stages of product development

: Spath, D.; Wagner, L.; Goll, F.; Ohlhausen, P.

Sihn, W.; Kuhlang, P.; Westkämper, E. ; International Institution for Production Engineering Research -CIRP-, Paris; Fraunhofer Austria Research GmbH, Wien; TU Wien, Institute of Management Science, Division Production Engineering and System Planning:
Sustainable production and logistics in global networks : 43rd CIRP International Conference on Manufactoring Systems. 26 - 28th May 2010, Vienna, Proceedings
Wien: Neuer Wissenschaftlicher Verlag, 2010
ISBN: 978-3-7083-0686-5
International Conference on Manufacturing Systems (ICMS) <43, 2010, Wien>
Fraunhofer IAO ()

Global trends raise the complexity in both, products and product development processes. Therefore knowledge, creativity and capabilities for generating innovations become critical factors in global competition. In this context, organisational ambidexterity, namely the ability to pursue exploratory and exploitative innovation simultaneously, becomes important. This paper shows how industrial companies can develop ambidextrous organisational units to actively respond to fast changing demands. Therefore knowledge transfers in the early stages of product development are analysed and referring to this, the impact of social relations between persons is shown. The developed model emphasises, how to handle both - knowledge stocks and knowledge flows - within a fast changing environment, to deal with uncertainty in the early stages. Moreover the model gives practical implications on how knowledge flows can be measured and what role leadership has for an innovative company.