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Au-delà du business actuel

La remise en question du modèle d'affaires
Beyond the current business. The interrogation of the business model. Más allá de los negocios actuales. Interrogación de los modelos de negocio
: Schimpf, Sven; Sturm, F.

Postprint urn:nbn:de:0011-n-1374598 (131 KByte PDF)
MD5 Fingerprint: 9cd7c0bc7779395e6f449571bbf8b118
Erstellt am: 6.3.2015

International journal of projectics (2009), Nr.3, S.53-64
ISSN: 2031-9703
Französisch, Englisch, Spanisch
Zeitschriftenaufsatz, Elektronische Publikation
Fraunhofer IAO ()

Rapid changes in the economic situation raise many problems for companies and make management decisions increasingly more complex. A simple adaptation of existing products does not seem sufficient any longer for ensuring lasting success in the markets. Therefore a large number of companies have decided to revise their "business models" (BM). In this paper, the authors present a method for consideration of the usefulness of their BM by the executives and those with responsibility. This method makes it possible to put their BM to test in order to discover its weaknesses as well as its future potential for use in changing environments.