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Crossing horizons. Leveraging cross-industry innovation sourcing in the front-end of the innovation process

 
: Brunswicker, S.

International Society for Professional Innovation Management -ISPIM-:
Stimulating recovery - the role of innovation management. 2nd ISPIM Innovation Symposium 2009. CD-ROM : New York City, USA, 6 - 9 December 2009
New York/NY, 2009
ISBN: 978-952-214-864-3
13 S.
International Society for Professional Innovation Management (Innovation Symposium) <2, 2009, New York/NY>
Englisch
Konferenzbeitrag
Fraunhofer IAO ()

Abstract
"Open innovation" and external idea sourcing are central topics in the recent discourse in innovation research [1]. Companies can tap into a range of external sources to search for and source new ideas [2; 3] - ranging from customers, consumers [4; 3] suppliers to universities [2; 5]. Whilst it is widely acknowledged that novel ideas often emerge from the combination of distant pieces of knowledge and that analogical thinking can provide totally new problem solutions [6], the current discussion on open innovation pays only little attention to sourcing among cross-industry partners. This paper addresses cross-industry innovation sourcing in the front-end and discusses dimensions of a management framework for systematic cross-industry innovation sourcing. Building upon a review of relevant concepts a piloted methodology is presented that supports firms to develop a cross-industry innovation sourcing strategy and to systematically exploit cross-industry actors as source for innovation inputs - going beyond technological solutions.

: http://publica.fraunhofer.de/dokumente/N-114505.html