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Personalized information services: An electronic information commodity and its production

: Ritz, T.

Hübler, A.:
Electronic publishing '01. 2001 in the digital publishing odyssey : Proceedings of an ICCC/IFIP conference held at the University of Kent at Canterbury, Kent, United Kingdom, 5-7 July, 2001
Amsterdam: IOS Press, 2001
ISBN: 1-58603-191-0
ISBN: 4-274-90454-7
Conference Electronic Publishing <2001, Kent>
Fraunhofer IAO ()

Personalization has become a buzzword in the last months when talking about the internet and the World Wide Web. Nowadays, a lot of sites promise personalization features, but the services provided differ a lot.
Most of the recent publications utilize personalization as a marketing tool, which helps to address customers in a one-to-one marketing manner. Apart from this, personalization and more personalized information services can be seen as unique information commodities supplied by content providers. In order to maximize benefits, the production tools have to be perfectly integrated into the production process applied for the production of recent mass publications. In this paper, we present a definition and characterization of personalization and resulting information goods and sketch an integrated production framework applicable mainly for publishers to provide personalized information services as a unique product in their portfolio. Finally, the paper discusses usability aspects of personalized information services.