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Electronic commerce in sales organisations with complex product portfolios

 
: Bullinger, H.-J.; Stender, M.

International journal of e-business strategy management 1 (1999), Nr.1, S.33-42
ISSN: 1467-0305
Englisch
Zeitschriftenaufsatz
Fraunhofer IAO ()

Abstract
Most enterprises are currently analysing possible applications of electronic commerce (EC) for their sales organisations. This paper looks at the definitions of e-commerce and the challenges and importance of a strategy to integrate EC into conventional sales.

: http://publica.fraunhofer.de/dokumente/B-60194.html