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Optimal Incremental Innovation: An Evaluative Approach for Integrating R&D and Marketing
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1998
Journal Article
Title
Optimal Incremental Innovation: An Evaluative Approach for Integrating R&D and Marketing
Title Supplement
Decision-Support Model
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Author(s)
Ben Arieh, A.
Grupp, H.
Maital, S.
Journal
Research Evaluation
Language
English
Fraunhofer-Institut für System- und Innovationsforschung ISI