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Mobile Virtual Reality Installations

A Review of the Cyberspace Roadshow
: Astheimer, P.; Felger, W.

Computer-Graphik Topics 7 (1995), No.1, pp.6-9
ISSN: 0936-2770
Journal Article
Fraunhofer IGD ()
case study; Roadshow; virtual reality

Almost continuously during the last couple of years since the foundation of IGD's virtual rality demonstration centre a variety of VR presentations have been realized. The presentations cover demonstrations at scientific conferences, in-house consulting, museum exhibitions as well as fairs and commercial exhibitions. The main goal of all performed contract-based VR presentations was to attract the audience by featuring VR technology. This shows the potential of VR as a marketing instrument in business management. In late 1993 the advertising agency Bosch & Butz approached Fraunhofer-Institute for Computer Graphics with the concept idea of a special marketing event for the Schweizerische Bankgesellschaft (SBG), the largest swiss banking institute. In several Swiss cities people should be able to self-experience VR. Although the initial enthusiasm for VR has diminished, media andthe general public are still excited, open, and eager for a new experience. The project started in late Februa ry 1994 and should have been on the road around mid May 1994. This gave us only less than three months for the project preparation and realization.