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Internet Population Studies. Molehills on the Search for Representativity

: Breiter, A.

Bandilla, W. ; Zentrum für Umfragen, Methoden und Analysen -ZUMA-, Mannheim:
SoftStat '97. The 9th Conference on the Scientific Use of Statistical Software
Stuttgart: Lucius & Lucius, 1997 (Advances in statistical software 6)
ISBN: 3-8282-0032-X
Conference on the Scientific Use of Statistical Software (SoftStat) <9, 1997, Heidelberg>
Conference Paper
Fraunhofer ISI ()
molehills on the search for representativity information analysis; Informationsdissemination; analysis; internet population studies; user surveys; World Wide Web homepages; statistical validation; Internet; selection process; statistical

Results of Internet user surveys which are based on World-Wide Web homepages cannot easily be generalised to the entire user population. Nevertheless the growing importance of the medium attracts a need for population studies that are statistically validated. This article explains why certain methods cannot lead to representative results and highlights the types of problems that have to be taken into account when planning a survey. The article will then suggest solutions to overcome the specific selection process of respondents.