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Information marketing on the internet

 
: Sokolewicz, M.

First International Conference on Visual Information Systems '96. Proceedings : 5 - 6 February 1996, Melbourne, Victoria, Australia
Melbourne: Victoria University of Technology, 1996
ISBN: 1-87533-852-7
pp.78-87
International Conference on Visual Information Systems <1, 1996, Melbourne>
English
Conference Paper
Fraunhofer IGD ()
data discovery; data retrieval; information marketing; Internet

Abstract
This paper describes the process of Information Marketing (IM). It is intended as a starting point and overview for readers who wish to consider the possibilities the Internet offers them for marketing their in-house store of electronic data. It introduces the Internet, and then breaks the IM process into six parts, electronic addressing, network security, querying, metadata, data formats and finally payment ans data delivery, with easy-to-understand explanations of each. It concludes with a brief glimpse of the future of IM. Within the text, references to electronic and paper-based sources for more information are provided.

: http://publica.fraunhofer.de/documents/PX-18596.html