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Ein QFD-orientierter Ansatz zur Verbesserung der Schnittstellen zwischen Marketing und Produktentwicklung
Working together for success: A QFD-orientated approach to improve relationships between marketing and product development
 
: Plenzig, S.; Hoffmann, J.; Schäfer-Kunz, J.

Qualität und Zuverlässigkeit : QZ 43 (1998), No.4, pp.429-432 : Ill., Lit.
ISSN: 0033-5126
ISSN: 0720-1214
German
Journal Article
Fraunhofer TEG ()
marketing; Produktentwicklung; Produktplanung; QFD; quality function deployment

Abstract
A QFD-orientated approach to improve relationships between marketing and product development. In business practice, repeated difficulties arise in communications between marketing and product development.As a result, products are frequently developed which do not correspond to the requirements of the market and possess significant weaknesses by comparison with competitive products. A QFD-orientated approach has proved successful in practice in avoiding communication problems.

: http://publica.fraunhofer.de/documents/PX-15852.html