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Determining the impact of business strategies using principles from goal-oriented measurement

 
: Basili, Victor R.; Heidrich, Jens; Lindvall, Mikael; Münch, Jürgen; Seaman, Carolyn B.; Regardie, Myrna; Trendowicz, Adam

Hansen, H.R.:
Business services: Konzepte, Technologien, Anwendungen. 9. Internationale Tagung Wirtschaftsinformatik 2009. Bd.1 : Wien, 25. - 27. Februar 2009
Vienna: OCG, 2009 (Books@ocg.at 1)
ISBN: 978-3-85403-246-5
ISBN: 3-85403-246-3
pp.545-554
Internationale Tagung Wirtschaftsinformatik <9, 2009, Wien>
English
Conference Paper
Fraunhofer IESE ()
software measurement; goal question metric approach; project management; strategic management; it-strategy; business strategy

Abstract
In practice, the success or failure of business strategies is often determined by management as a gut feeling without taking into account quantitative information. If data is collected, it is often unclear how the data contributes to higher-level goals of the organization. GQM+Strategies® provides mechanisms for explicitly linking measurement goals to higher-level goals, and also to goals and strategies at the level of the entire business. It is based on experiences with software-related organizations, but is intended to be applicable in all kinds of businesses. This article gives an overview of the basic concepts and presents a practical case.

: http://publica.fraunhofer.de/documents/N-91298.html